Check out our latest coverage in this month’s issue of Atelier Magazine.  A big thank you to Kuhu Kochar for the interview!

We are so happy to be back at Henri Bendel this season.  Our trunk show starts in a few days on December 6.  Nothing beats shopping on 5th Avenue in NYC during the holidays!  Come out to see the collection, we’d love to meet you!

We are very proud to announce our partnership with EZMA this season.

EZMA is the luxury textile division of the Essma Group, a household name for woolen products in India for five decades. EZMA products are crafted using the finest cashmere & other precious fibers using traditional and modern manufacturing facilities.  They are likely the only textile mill in the world that incorporates six centuries of weaving techniques and systems concurrently and simultaneously to create their luxurious, top-quality fabrics. We are incredibly thrilled to work with them this season.

Our collaboration, “EZMA – Cashmere Structures designed by PAYAL LUTHRA” debuts this Fall, and will be available in select stores in Asia and Europe, and by special order in the US.  More information will soon be in our online shop, and for all other inquiries regarding this collection, please contact us here: info@payalluthra.com.

Come out and get great deals on styles from current and past seasons, at 50% – 80% off! We’ll be joining 8 other emerging designers selling everything from clothing to accessories to shoes.

Shop the Showroom New York Sample Sale. Wed-Fri August 22-24th. 11AM-6PM. 262 W. 38th Street, Suite 506 NYC, between 7th & 8th Avenue. 50-80% Off Retail. Cash & Credit. No Checks.

Contemporary Women’s Clothing, Accessories, & Shoes from Jacki Easlick, Payal Luthra, Launch by Susan Young, Natalie & Alanna, Elly Clay, Alice Alan, Cuffe Parade, Tiffany Lawrence, & Cenia New York.

When we first learned of the KALA RAKSHA Trust in India, we found its mission very dear to our hearts.

This non-profit organization was formed to preserve traditional embroidery arts that are threatened by mass-production and commercialization, and to make these crafts economically viable for the artisans.  Beyond developing a great model for income generation, they conduct design workshops for the artisans, health and education workshops, have created micro-credit savings groups, and have now established a textile museum and a Design School.  They are succeeding in their goals, but they continually depend on donors to support their programs, staff, and to sponsor students with scholarships.

Although our line of cashmere neckwear is modern in cut and style, we are continually inspired by traditional arts, and re-interpret them into our collections with the master-craftsmanship of artisans like those that are part of Kala Raksha.  We believe in keeping these traditions alive, and to offer our support we have designed a limited collection of summer scarves with 20% of the proceeds benefiting Kala Raksha.  For this project we decided to use cotton instead of cashmere, in homage to India’s rich traditions of cotton production, and the classic yet timeless pattern of gingham.  Hand-embroidered rosettes by Indian artisans are subtly scattered upon the fabric, and bring a fresh contrast to the geometric gingham field.

Available for a limited time only, so shop now and help preserve the craft of traditional artisans!

We are very excited to have been selected to exhibit at (capsule) trade show in Berlin this week, and cordially invite retail buyers and media to view our new Fall 2012 Collection.

About (capsule):

(capsule) is the fashion and lifestyle trade event that fuses the best high-end contemporary brands, directional independent designers and super premium street wear labels. Presenting a highly-edited assemblage of collections from around the world, (capsule) reflects the look of the new consumer and presents a fresh approach to the fashion tradeshow. (capsule) delivers the perfect dose of progressive style and borrows inspiration from today’s mash-up culture. From high to low, bold to subtle, impulsive to thoughtful; the beauty is in the mix. Constant across all (capsule) participants is a premium level of ideas, overall aesthetic, styling, fit, design and brand messaging. Only the world’s most innovative and sought-after brands are invited to participate.

The holidays went by so fast!  December was an amazing month with our Henri Bendel trunk shows and our first pop-up shop, where we loved working with Lumete Eyewear and Zhao Handbags.  Thanks again to Lionesque Media, Lifestyle & Charity Magazine, 12 Oaks Bakery, and Champion Hamilton & Pavan Bahl of Open Source Fashion for photography. At long last, here’s a photo re-cap of the month!

Tonight, join us for a holiday party at our Pop-Up Shop!   LC Magazine & stylEast Group are hosting a party for us, complete with Peppermint Kiss Cocktails from Alize Liqueur, and gourmet holiday cupcakes from Twelve Oaks Bakery!  Come shop, socialize, and enjoy some sweet treats!

Where: RS POP-UP Shop at the Roger Smith Hotel: 501 Lexington Avenue (between 47th and 48th St).
When: 6pm-8:30pm tonight

We are officially open for business!  For the whole month of December, you can visit Payal Luthra and other accessories designers at our Holiday Pop-Up Shop – Accessories Designer Collective in NYC!   We are selling our cashmere neckwear, and you’ll also find handmade sunglasses by Lumete, vintage-inspired handbags by Zhao, and beautiful jewelry and belts by Lisa Mackey.

For your convenience during the busy holiday season, we will beautifully gift wrap your purchases (complete with polaroid gift card!) and even arrange domestic shipping.

Here are the details:

What: Holiday Pop Up Shop – Accessories Designer Collective.
Where: RS POP-UP Shop at the Roger Smith Hotel: 501 Lexington Avenue (between 47th and 48th St).
When: December 2nd – 31st, seven days a week. Closed December 25th.
Store Hours: 11:00am – 8:00pm. Open till 10pm from Dec 19th through the 23rd.

Join us tomorrow night – Tuesday, December 6th, from 6:00 to 9:00 pm for our opening reception!  Enjoy complementary wine while you shop, mingle with all the designers and receive an extra 15% off your entire purchase!

Hoping to see you during the holiday season!  xx